Enabling B2B Sales & Marketing

Failing to plan is planning to fail.....

We've all heard that before. It's undoubted.

But - will any old plan do? Absolutely not!

Topics: New Marketing, Buyers Journey, Sales Methodology

Finding the holy grail of revenue growth....

How do I increase revenues - without hiring new salespeople, and without spending money on potentially hit-and-miss marketing campaigns?

Topics: Sales Methodology, pipeline management

A new way of successfully selling....

An internal Telstra telephone sales team signed up $350k of Telstra revenue over 3 weeks - from a standing start - using our Disruptive Selling™ methodology!

I'm very pleased to be sharing the stage at Telstra Vantage™ with Peter "Willow" Williamson from Aria Technologies to talk about our Disruptive Selling™ methodologies, and how both Aria and Telstra have benefited.  Our presentation is at 12noon on Wednesday, 19th September.

Topics: B2B Sales, Sales Methodology, Disruptive Selling

2017 has been a big year in sales and marketing. We've seen massive interest in our live events around Disruptive Selling™, buyer engagement, and aligning the sales and marketing processes. 

We thought you might like to check out our list of the 5 most popular posts from the last year, in order of popularity:

Topics: B2B Buyer Engagement, B2B Sales, B2B Buyers, Sales, Buyers Journey, Sales Methodology, Disruptive Selling

Would you be shocked to know that, if you're anything like most organisations, then around 10% of registered users that can access your business computer network no longer work for your company!!!

Would hearing that insight make your prospects sit up and take notice!?

Topics: B2B Buyer Engagement, B2B Sales, B2B Buyers, Sales, Buyers Journey, Sales Methodology, Disruptive Selling

If you're asking yourself which sales methodology or process you should be using in your business - chances are you're asking the wrong question!

Topics: B2B Sales, B2B Buyers, Sales, Sales Trends, Sales Methodology

As buyers continue to change how they buy, sales people need to keep evolving.

But how - and why?

In short - the salesperson of the future will be the one that adapts his/her selling processes to match the new way in which buyers buy.

There are lots of disrupting influences in the B2B marketplace at the moment - the move to the cloud, social media, globalisation, etc. These issues are disrupting commerce - but the accompanying change in how buyers buy in particular is disrupting and making irrelevant the "old ways of selling"..

Topics: B2B Sales, Sales, Sales Methodology

You might have heard the analogy about sales (including social selling) being like a cocktail party.

The person at the party people want to talk to is NOT the guy talking about how great he is. Rather, it's the person who's doing active listening - responding to and engaging with what others have to say. 

Sales is the same. Successful salespeople are not those who yammer away at the prospect with a megaphone, talking incessantly about their products and services. Instead, it's the person who listens to the prospect's pain points and challenges, showing understanding by articulating the problem and painting a picture of a solution before ever mentioning their own product. 

Topics: B2B Sales, Sales, Sales Methodology

It's that time of year again - doesn't matter how successful you were last FY, you're about to go back to zero again!

Topics: Social Selling, Sales Methodology, Disruptive Selling

What is Disruptive Selling™?

Left to their own devices, buyers will engage with sellers well after the buyer has figured out what they want to buy, and from whom. We need to engage with them before they reach that point - "disrupting" their thinking, to "move the goalposts" more in a direction that leads to our unique strengths.

Topics: Sales Methodology, Disruptive Selling