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Enabling B2B Sales & Marketing

How to quickly generate warm B2B leads with content!

Posted by Bruce Rasmussen on 22-Mar-2018 19:16:58

For all the talk about so called SMarketing – sales and marketing alignment – there’s a dearth of easily implementable programs where the two teams can successfully work together, generating warm leads in the short term.

“Content marketing”, HubSpot, the “inbound methodology” and all the other latest approaches are great – but they usually come with a disclaimer: “WARNING – it will take 6-12 months before you see the results of your inbound efforts!”

It doesn’t have to be that way.

Here’s an example of a real world content effort that sales teams followed up – literally leading to instant success.

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Topics: B2B Buyer Engagement, B2B Sales, Sales, New Marketing, Marketing, content marketing, Disruptive Selling

How to sell in a world of buyers overwhelmed by content

Posted by Bruce Rasmussen on 20-Oct-2016 15:42:24

Did you know that - with all of our frantic content marketing efforts - we're actually sending our buyers into what's become known as "Content Shock"!

How much content are we actually consuming every day?

I'm reading a wonderful book entitled The Content Code: Six Essential Strategies to Ignite Your Content, Your Marketing and Your Business.

Early on in this book, I learned a lot about how our content consumption habits have changed over the past 100 years or so:

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Topics: Sales, content marketing

5 Reasons Why Social Selling Sells the Way Buyers Want to Buy

Posted by Bruce Rasmussen on 27-Jul-2016 14:27:19

Social selling is a new approach to the sales process that is going to stick around for a while - it’s not just a passing fad.


Because social selling is not just a new approach to selling - it’s actually an adaptation to a new phenomenon that’s redefining how B2B customers actually purchase - it’s called social buying.

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Topics: Social Selling, Social Media Strategy, B2B Sales, Sales, Strategy, LinkedIn, content marketing

How Do I Budget My Content Marketing?

Posted by Bruce Rasmussen on 20-Jul-2016 10:24:20


Marketing strategy has been shifting over the last decade, and it has to – because both businesses and consumers are buying differently.

Traditional marketing campaigns are no longer as effective. TV ads get skipped, magazine advertising is being largely ignored, and consumers online have such a short attention span that they barely even glance at the ads for longer than half a second. Direct mail still works, but once it’s sent, it’s over – it goes in the bin, along with your marketing spend.

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Topics: Social Selling, Social Media Strategy, B2B Sales, Sales, Strategy, LinkedIn, content marketing

Is Content Marketing a Powerful Partner for Social Selling?

Posted by Bruce Rasmussen on 14-Jul-2016 11:02:11

Many B2B firms are developing both "content marketing strategies" and "social selling strategies".

Is there a link - or an overlap?

We think there is!

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Topics: Social Selling, Social Media Strategy, B2B Sales, Sales, Strategy, LinkedIn, content marketing

Should you outsource content marketing?

Posted by Bruce Rasmussen on 14-Jun-2016 13:16:39

It's the eternal question once you decide to actually start DOING content marketing.

Should you outsource the process or try to do it "in house"? 

There are pros and cons to both approaches. In this article we'll weigh up those pros and cons to help you decide whether or not you should outsource this crucial marketing activity. 

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Topics: Social Selling, content marketing

14 B2B Content Marketing Facts and What They Mean for Your Business

Posted by Bruce Rasmussen on 23-May-2016 11:06:22

Content Marketing has gone from being a radical new idea to become something that most successful businesses are now doing on some level. We've put together these 14 content marketing facts to help you drive more B2B leads through great content. 

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Topics: content marketing

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