Why the 'Techies'?
Our 'Techies' - technical, consulting and customer-facing staff - are more trusted than our Sales people! They're the problem-solvers and solution providers.
Posted by Bruce Rasmussen on 14-Mar-2019 11:29:25
Our 'Techies' - technical, consulting and customer-facing staff - are more trusted than our Sales people! They're the problem-solvers and solution providers.
Topics: B2B Buyer Engagement, Buyers Journey, Disruptive Selling, Sales for Techies™
We've all heard that before. It's undoubted.
But - will any old plan do? Absolutely not!
Topics: New Marketing, Buyers Journey, Sales Methodology
2017 has been a big year in sales and marketing. We've seen massive interest in our live events around Disruptive Selling™, buyer engagement, and aligning the sales and marketing processes.
We thought you might like to check out our list of the 5 most popular posts from the last year, in order of popularity:
Topics: B2B Buyer Engagement, B2B Sales, B2B Buyers, Sales, Buyers Journey, Sales Methodology, Disruptive Selling
Posted by Bruce Rasmussen on 12-Nov-2017 19:22:45
Would you be shocked to know that, if you're anything like most organisations, then around 10% of registered users that can access your business computer network no longer work for your company!!!
Would hearing that insight make your prospects sit up and take notice!?
Topics: B2B Buyer Engagement, B2B Sales, B2B Buyers, Sales, Buyers Journey, Sales Methodology, Disruptive Selling
Posted by Bruce Rasmussen on 06-Sep-2016 18:37:08
But how - and why?
In short - the salesperson of the future will be the one that adapts his/her selling processes to match the new way in which buyers buy.
There's lots of disrupting influences in the B2B marketplace at the moment - the move to the cloud, social media, globalisation etc. These issues are disrupting commerce - but the accompanying change in how buyers buy in particular is disrupting and making irrelevant the "old ways of selling".
Topics: B2B Sales, B2B Buyers, Digital Marketing, Sales, New Marketing, Marketing, Buyers Journey