In Part 1 of this series on improving your personal brand via social media, we looked at how to know when it's appropriate to share content, and what the right content is.
In Part 2 we're looking at how best to maximise your time to send out the RIGHT content at the RIGHT time.
There's nothing worse for your personal brand than to send irrelevant stuff to people - or even relevant stuff, but at the wrong stage of the buyer journey.