<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1128867527156409&amp;ev=PageView&amp;noscript=1">

Enabling B2B Sales & Marketing

Stop Training Sales People in Using LinkedIn!

Posted by Bruce Rasmussen on 08-Aug-2016 11:52:10

Instead, teach them how to sell!

LinkedIn's Sales Navigator is a great application - but it won't teach you how to sell!   If you couldn't sell before someone taught you how to use LinkedIn, you won't be able to after you've been taught.

There's a morass of consultants lining up to teach you "how to sell via LinkedIn".  People are talking about the new world of "social selling" compared to "traditional selling" - when in reality it's all just selling, albeit now in a social world.

Read More

Topics: Digital Marketing, Sales, Strategy, Social Media, Training