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Enabling B2B Sales & Marketing

5 Ways to Improve your Personal Brand via Social Media - Part 2

Posted by Bruce Rasmussen on 17-Nov-2016 15:30:38

In Part 1 of this series on improving your personal brand via social media, we looked at how to know when it's appropriate to share content, and what the right content is.

In Part 2 we're looking at how best to maximise your time to send out the RIGHT content at the RIGHT time.

There's nothing worse for your personal brand than to send irrelevant stuff to people - or even relevant stuff, but at the wrong stage of the buyer journey. 

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Topics: Social Selling

Should Your Employer Fear Your Killer LinkedIn Profile?

Posted by Bruce Rasmussen on 28-Oct-2016 11:44:03

Can a top salesperson create a personal brand so strong that it's actually a threat to their employer?

Our tips on the best way to write a killer LinkedIn profile are well documented, and in terms of number of downloads is our most successful piece of content ever!

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Topics: Social Selling, Social Media Strategy, Strategy, Social Media, LinkedIn

How to Align Sales & Marketing with the New Buyer’s Journey

Posted by Bruce Rasmussen on 29-Sep-2016 14:49:51

When sales teams fall short of target – invariably it’s Marketing’s fault because the leads were no good!

Similarly - when Marketing is queried on why revenue targets have not been achieved, it's Sales' fault for not effectively following up the leads that were provided.

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Topics: Social Selling, B2B Sales, Sales, Strategy

New research from LinkedIn - it's about sales, not the platform!

Posted by Bruce Rasmussen on 16-Aug-2016 15:05:53

If you already know how to sell, you'll be more successful using LinkedIn

Our recent blog post on why you need to STOP training salespeople in how to use LinkedIn was one of our most popular over the last 12 months.

Almost on cue, LinkedIn has just announced some new research validating our fundamental beliefs.

Our core premise is that "if you can't sell before you're taught how to use LinkedIn - you still won't know how to sell after you're taught".

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Topics: Social Selling, Sales, LinkedIn

5 Reasons Why Social Selling Sells the Way Buyers Want to Buy

Posted by Bruce Rasmussen on 27-Jul-2016 14:27:19

Social selling is a new approach to the sales process that is going to stick around for a while - it’s not just a passing fad.

Why?

Because social selling is not just a new approach to selling - it’s actually an adaptation to a new phenomenon that’s redefining how B2B customers actually purchase - it’s called social buying.

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Topics: Social Selling, Social Media Strategy, B2B Sales, Sales, Strategy, LinkedIn, content marketing

How Do I Budget My Content Marketing?

Posted by Bruce Rasmussen on 20-Jul-2016 10:24:20

Source

Marketing strategy has been shifting over the last decade, and it has to – because both businesses and consumers are buying differently.

Traditional marketing campaigns are no longer as effective. TV ads get skipped, magazine advertising is being largely ignored, and consumers online have such a short attention span that they barely even glance at the ads for longer than half a second. Direct mail still works, but once it’s sent, it’s over – it goes in the bin, along with your marketing spend.

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Topics: Social Selling, Social Media Strategy, B2B Sales, Sales, Strategy, LinkedIn, content marketing

Is Content Marketing a Powerful Partner for Social Selling?

Posted by Bruce Rasmussen on 14-Jul-2016 11:02:11

Many B2B firms are developing both "content marketing strategies" and "social selling strategies".

Is there a link - or an overlap?

We think there is!

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Topics: Social Selling, Social Media Strategy, B2B Sales, Sales, Strategy, LinkedIn, content marketing

How NOT To Sell Via LinkedIn

Posted by Bruce Rasmussen on 21-Jun-2016 10:09:48

 

Seriously - is this the best we can do?

Is it really likely that I'm sitting here thinking Gee - I really need some web design and SEO work done - but I just don't know where to look to find someone who does it. Thank goodness this email has come along!

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Topics: Social Selling, Social Media Strategy, Sales, Strategy, Social Media, LinkedIn

Should you outsource content marketing?

Posted by Bruce Rasmussen on 14-Jun-2016 13:16:39

It's the eternal question once you decide to actually start DOING content marketing.

Should you outsource the process or try to do it "in house"? 

There are pros and cons to both approaches. In this article we'll weigh up those pros and cons to help you decide whether or not you should outsource this crucial marketing activity. 

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Topics: Social Selling, content marketing

3 Topics for your Next Sales Kickoff

Posted by Bruce Rasmussen on 07-Jun-2016 15:22:03

It's that time of year again - doesn't matter how successful you were last FY, you're about to go back to zero again!

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Topics: Social Selling, Sales Methodology, Disruptive Selling