What exactly is "personal brand"?
I could give you the (very) long consultant version of the definition of "brand", but the best - and most succinct I've ever heard - is that brand is "promise".
Can a top salesperson create a personal brand so strong that it's actually a threat to their employer?
Our tips on the best way to write a killer LinkedIn profile are well documented, and in terms of number of downloads is our most successful piece of content ever!
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Topics: Social Selling, Social Media Strategy, Strategy, Social Media, LinkedIn
Instead, teach them how to sell!
LinkedIn's Sales Navigator is a great application - but it won't teach you how to sell! If you couldn't sell before someone taught you how to use LinkedIn, you won't be able to after you've been taught.There's a morass of consultants lining up to teach you "how to sell via LinkedIn". People are talking about the new world of "social selling" compared to "traditional selling" - when in reality it's all just selling, albeit now in a social world.
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Topics: Digital Marketing, Sales, Strategy, Social Media, Training
Seriously - is this the best we can do?
Is it really likely that I'm sitting here thinking Gee - I really need some web design and SEO work done - but I just don't know where to look to find someone who does it. Thank goodness this email has come along!
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Topics: Social Selling, Social Media Strategy, Sales, Strategy, Social Media, LinkedIn
