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Enabling B2B Sales & Marketing

5 Ways to Improve your Personal Brand Value via Social Media

Posted by Bruce Rasmussen on 04-Nov-2016 11:01:11

What exactly is "personal brand"?

I could give you the (very) long consultant version of the definition of "brand", but the best - and most succinct I've ever heard - is that brand is "promise".

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Topics: Strategy, Social Media

Should Your Employer Fear Your Killer LinkedIn Profile?

Posted by Bruce Rasmussen on 28-Oct-2016 11:44:03

Can a top salesperson create a personal brand so strong that it's actually a threat to their employer?

Our tips on the best way to write a killer LinkedIn profile are well documented, and in terms of number of downloads is our most successful piece of content ever!

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Topics: Social Selling, Social Media Strategy, Strategy, Social Media, LinkedIn

Stop Training Sales People in Using LinkedIn!

Posted by Bruce Rasmussen on 08-Aug-2016 11:52:10

Instead, teach them how to sell!

LinkedIn's Sales Navigator is a great application - but it won't teach you how to sell!   If you couldn't sell before someone taught you how to use LinkedIn, you won't be able to after you've been taught.

There's a morass of consultants lining up to teach you "how to sell via LinkedIn".  People are talking about the new world of "social selling" compared to "traditional selling" - when in reality it's all just selling, albeit now in a social world.

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Topics: Digital Marketing, Sales, Strategy, Social Media, Training

How NOT To Sell Via LinkedIn

Posted by Bruce Rasmussen on 21-Jun-2016 10:09:48

 

Seriously - is this the best we can do?

Is it really likely that I'm sitting here thinking Gee - I really need some web design and SEO work done - but I just don't know where to look to find someone who does it. Thank goodness this email has come along!

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Topics: Social Selling, Social Media Strategy, Sales, Strategy, Social Media, LinkedIn