Our tips on the best way to write a killer LinkedIn profile are well documented, and in terms of number of downloads is our most successful piece of content ever!
Topics: Social Selling, Social Media Strategy, Strategy, Social Media, LinkedIn
Our recent blog post on why you need to STOP training salespeople in how to use LinkedIn was one of our most popular over the last 12 months.
Almost on cue, LinkedIn has just announced some new research validating our fundamental beliefs.
Our core premise is that "if you can't sell before you're taught how to use LinkedIn - you still won't know how to sell after you're taught".
Topics: LinkedIn, Sales, Social Selling
Why?
Because social selling is not just a new approach to selling - it’s actually an adaptation to a new phenomenon that’s redefining how B2B customers actually purchase - it’s called social buying.
Topics: Sales, LinkedIn, Strategy, B2B Sales, Social Selling, content marketing, Social Media Strategy
Marketing strategy has been shifting over the last decade, and it has to – because both businesses and consumers are buying differently.
Traditional marketing campaigns are no longer as effective. TV ads get skipped, magazine advertising is being largely ignored, and consumers online have such a short attention span that they barely even glance at the ads for longer than half a second. Direct mail still works, but once it’s sent, it’s over – it goes in the bin, along with your marketing spend.
Topics: Sales, LinkedIn, Strategy, B2B Sales, Social Selling, content marketing, Social Media Strategy
Many B2B firms are developing both "content marketing strategies" and "social selling strategies".
Is there a link - or an overlap?
We think there is!
Topics: Sales, LinkedIn, Strategy, B2B Sales, Social Selling, content marketing, Social Media Strategy
Seriously - is this the best we can do?
Is it really likely that I'm sitting here thinking Gee - I really need some web design and SEO work done - but I just don't know where to look to find someone who does it. Thank goodness this email has come along!
Topics: Social Selling, Social Media Strategy, Sales, Strategy, Social Media, LinkedIn
