<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1128867527156409&amp;ev=PageView&amp;noscript=1">

Enabling B2B Sales & Marketing

Disruptive Selling™ - learn how to prosper at Telstra Vantage™!

Posted by Bruce Rasmussen on 11-Sep-2018 11:22:33

A new way of successfully selling....

An internal Telstra telephone sales team signed up $350k of Telstra revenue over 3 weeks - from a standing start - using our Disruptive Selling™ methodology!

I'm very pleased to be sharing the stage at Telstra Vantage™ with Peter "Willow" Williamson from Aria Technologies to talk about our Disruptive Selling™ methodologies, and how both Aria and Telstra have benefited.  Our presentation is at 12noon on Wednesday, 19th September.

Read More

Topics: Disruptive Selling, B2B Sales, Sales Methodology

Brian Holder - As a sales dog, why I joined a Sales AND Marketing consulting firm

Posted by Brian Holder on 20-Jun-2018 11:43:05

 

Having left Microsoft some years ago, I've kept myself occupied by offering industry best practice sales advisory services to ICT SMEs.

I've always been a typical "sales guy" - Sales did all the heavy lifting, Marketing MAY provide us with some leads, but you can't rely on them.

Read More

Topics: Disruptive Selling, Sales Methodology, Buyers Journey

How to quickly generate warm B2B leads with content!

Posted by Bruce Rasmussen on 22-Mar-2018 19:16:58

For all the talk about so called SMarketing – sales and marketing alignment – there’s a dearth of easily implementable programs where the two teams can successfully work together, generating warm leads in the short term.

“Content marketing”, HubSpot, the “inbound methodology” and all the other latest approaches are great – but they usually come with a disclaimer: “WARNING – it will take 6-12 months before you see the results of your inbound efforts!”

It doesn’t have to be that way.

Here’s an example of a real world content effort that sales teams followed up – literally leading to instant success.

Read More

Topics: Marketing, B2B Sales, content marketing, New Marketing, B2B Buyer Engagement, Sales, Disruptive Selling

Our 5 Most Popular Blog Posts Of 2017

Posted by Bruce Rasmussen on 21-Dec-2017 15:05:26

2017 has been a big year in sales and marketing. We've seen massive interest in our live events around Disruptive Selling™, buyer engagement, and aligning the sales and marketing processes. 

We thought you might like to check out our list of the 5 most popular posts from the last year, in order of popularity:

Read More

Topics: B2B Sales, Buyers Journey, Disruptive Selling, Sales, Sales Methodology, B2B Buyer Engagement, B2B Buyers

Disruptive Selling™ - what it is, why it works, how to learn more

Posted by Bruce Rasmussen on 12-Nov-2017 19:22:45

Would you be shocked to know that, if you're anything like most organisations, then around 10% of registered users that can access your business computer network no longer work for your company!!!

Would hearing that insight make your prospects sit up and take notice!?

Read More

Topics: B2B Sales, Buyers Journey, Disruptive Selling, Sales, Sales Methodology, B2B Buyer Engagement, B2B Buyers

Our Most Read Blog Posts from 2016

Posted by Bruce Rasmussen on 06-Jan-2017 13:19:08

2016 was a big year in sales and marketing. In order of popularity, here's a collection of our most-read posts from the last 12 months:

Read More

Topics: Sales, B2B Sales, Disruptive Selling

How to Sell More Without Mentioning Your Products

Posted by Bruce Rasmussen on 01-Dec-2016 16:17:20

Why talking about your company, products and services won’t get you the sale

OK – hands up – how many of you have proudly invested in your “company presentation”, insisting your sales team includes it at the start of every customer meeting?

Typically, it will go something like, “Here’s how we started – here’s our staff – here’s our locations – here’s our products and services…” and so on. What a great way to bore a customer to death!

Read More

Topics: Sales, B2B Sales, Disruptive Selling

3 Topics for your Next Sales Kickoff

Posted by Bruce Rasmussen on 07-Jun-2016 15:22:03

It's that time of year again - doesn't matter how successful you were last FY, you're about to go back to zero again!

Read More

Topics: Social Selling, Sales Methodology, Disruptive Selling

Disruptive Selling™ FAQs

Posted by Bruce Rasmussen on 31-May-2016 14:31:25

What is Disruptive Selling™?

Left to their own devices, buyers will engage with sellers well after the buyer has figured out what they want to buy, and from whom. We need to engage with them before they reach that point - "disrupting" their thinking, to "move the goalposts" more in a direction that leads to our unique strengths.

Read More

Topics: Sales Methodology, Disruptive Selling

New Call-to-action

Subscribe to Email Updates

New Call-to-action

Recent Posts

New Call-to-action

Follow Us