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Enabling B2B Sales & Marketing

3 ways to involve your Techies in the buyer's journey

Posted by Bruce Rasmussen on 14-Mar-2019 11:29:25

Why the 'Techies'?

Our 'Techies' - technical, consulting and customer-facing staff - are more trusted than our Sales people! They're the problem-solvers and solution providers.

Have you ever wondered how you can 'inject' them into your Sales process? Surely, it's even more important to inject them into the buyer's journey?!
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Topics: B2B Buyer Engagement, Buyers Journey, Disruptive Selling, Sales for Techies™

Powerful Plans To Get More Leads That Convert!

Posted by Bruce Rasmussen on 14-Nov-2018 22:02:25

Failing to plan is planning to fail.....

We've all heard that before. It's undoubted.

But - will any old plan do? Absolutely not!

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Topics: New Marketing, Buyers Journey, Sales Methodology

Our 5 Most Popular Blog Posts Of 2017

Posted by Bruce Rasmussen on 21-Dec-2017 15:05:26

2017 has been a big year in sales and marketing. We've seen massive interest in our live events around Disruptive Selling™, buyer engagement, and aligning the sales and marketing processes. 

We thought you might like to check out our list of the 5 most popular posts from the last year, in order of popularity:

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Topics: B2B Buyer Engagement, B2B Sales, B2B Buyers, Sales, Buyers Journey, Sales Methodology, Disruptive Selling

Disruptive Selling™ - what it is, why it works, how to learn more

Posted by Bruce Rasmussen on 12-Nov-2017 19:22:45

Would you be shocked to know that, if you're anything like most organisations, then around 10% of registered users that can access your business computer network no longer work for your company!!!

Would hearing that insight make your prospects sit up and take notice!?

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Topics: B2B Buyer Engagement, B2B Sales, B2B Buyers, Sales, Buyers Journey, Sales Methodology, Disruptive Selling

Buyers Now Buy Differently - Learn How to Conquer the Disruption!

Posted by Bruce Rasmussen on 06-Sep-2016 18:37:08

As buyers continue to change how they buy, sales people need to keep evolving.

But how - and why?

In short - the salesperson of the future will be the one that adapts his/her selling processes to match the new way in which buyers buy.

There's lots of disrupting influences in the B2B marketplace at the moment - the move to the cloud, social media, globalisation etc. These issues are disrupting commerce - but the accompanying change in how buyers buy in particular is disrupting and making irrelevant the "old ways of selling". 

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Topics: B2B Sales, B2B Buyers, Digital Marketing, Sales, New Marketing, Marketing, Buyers Journey

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