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Enabling B2B Sales & Marketing

Our 5 Most Popular Blog Posts Of 2017

Posted by Bruce Rasmussen on 21-Dec-2017 15:05:26

2017 has been a big year in sales and marketing. We've seen massive interest in our live events around Disruptive Selling™, buyer engagement, and aligning the sales and marketing processes. 

We thought you might like to check out our list of the 5 most popular posts from the last year, in order of popularity:

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Topics: B2B Buyer Engagement, B2B Sales, B2B Buyers, Sales, Buyers Journey, Sales Methodology, Disruptive Selling

Disruptive Selling™ - what it is, why it works, how to learn more

Posted by Bruce Rasmussen on 12-Nov-2017 19:22:45

Would you be shocked to know that, if you're anything like most organisations, then around 10% of registered users that can access your business computer network no longer work for your company!!!

Would hearing that insight make your prospects sit up and take notice!?

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Topics: B2B Buyer Engagement, B2B Sales, B2B Buyers, Sales, Buyers Journey, Sales Methodology, Disruptive Selling

How to Construct the Best Sales Methodology

Posted by Bruce Rasmussen on 17-Oct-2017 11:00:00

If you're asking yourself which sales methodology or process you should be using in your business - chances are you're asking the wrong question!

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Topics: B2B Sales, B2B Buyers, Sales, Sales Trends, Sales Methodology

Sales and Marketing alignment – SMarketing – is not enough!

Posted by Bruce Rasmussen on 22-Aug-2017 13:31:45

I get it.

Sales & Marketing need to align.

Naturally.

But enough already.

Every organisational division needs to align.

If Finance doesn’t align with Manufacturing – we won’t have the cash to build stuff. But if they align in the “wrong way” (ie share poor raw materials forecast, share poor cashflow forecasts) – we’ll go broke!

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Topics: B2B Sales, Strategy, Marketing

How to Get Your B2B Sales and Marketing Teams on The Same Page

Posted by Bruce Rasmussen on 06-Apr-2017 10:19:14

It’s no secret that the internet and social media have changed the way people buy.

Today’s buyers can educate themselves online about their problems, and find potential solutions, without the help of a sales pitch. So, if you want to meet your customers along the new buyer journey, you need a new approach to selling.

But what should you do? An important first step is to align your sales and marketing teams.

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Topics: B2B Sales, Strategy, Marketing

The salesperson of the future - 6 tips for 2017

Posted by Bruce Rasmussen on 02-Feb-2017 12:19:05

As buyers continue to change how they buy, sales people need to keep evolving.

But how - and why?

In short - the salesperson of the future will be the one that adapts his/her selling processes to match the new way in which buyers buy.

There are lots of disrupting influences in the B2B marketplace at the moment - the move to the cloud, social media, globalisation, etc. These issues are disrupting commerce - but the accompanying change in how buyers buy in particular is disrupting and making irrelevant the "old ways of selling"..

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Topics: B2B Sales, Sales, Sales Methodology

7 Golden Rules of Sales

Posted by Bruce Rasmussen on 12-Jan-2017 16:52:47

You might have heard the analogy about sales (including social selling) being like a cocktail party.

The person at the party people want to talk to is NOT the guy talking about how great he is. Rather, it's the person who's doing active listening - responding to and engaging with what others have to say. 

Sales is the same. Successful salespeople are not those who yammer away at the prospect with a megaphone, talking incessantly about their products and services. Instead, it's the person who listens to the prospect's pain points and challenges, showing understanding by articulating the problem and painting a picture of a solution before ever mentioning their own product. 

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Topics: B2B Sales, Sales, Sales Methodology

Our Most Read Blog Posts from 2016

Posted by Bruce Rasmussen on 06-Jan-2017 13:19:08

2016 was a big year in sales and marketing. In order of popularity, here's a collection of our most-read posts from the last 12 months:

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Topics: B2B Sales, Sales, Disruptive Selling

How to Sell More Without Mentioning Your Products

Posted by Bruce Rasmussen on 01-Dec-2016 16:17:20

Why talking about your company, products and services won’t get you the sale

OK – hands up – how many of you have proudly invested in your “company presentation”, insisting your sales team includes it at the start of every customer meeting?

Typically, it will go something like, “Here’s how we started – here’s our staff – here’s our locations – here’s our products and services…” and so on. What a great way to bore a customer to death!

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Topics: B2B Sales, Sales, Disruptive Selling

10 Reasons You Suck at B2B Selling - and How to Improve

Posted by Bruce Rasmussen on 06-Oct-2016 11:30:54

The world of B2B sales is cut-throat.

Because of the large amounts of capital involved, and the fact it's often "someone else's money" (i.e. the company's, not our own) means that the B2B arena is full of highly competitive sales people who are good at what they do and who are out to win deals at any cost. 

So, for every highly successful B2B salesperson, there are several who simply can't keep up and who fall by the wayside. Or who simply "survive" rather than thrive. 

 

To help you avoid being one of them, here are 10 reasons your B2B sales technique might be failing...

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Topics: B2B Sales, Sales, Strategy

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