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Enabling B2B Sales & Marketing

How to Outrank God on Google

Posted by Bruce Rasmussen on 21-Sep-2016 11:45:24

I've had 4 episodes this past week that have made me reflect on the power of content marketing - assuming it is done well.

I want to share them with you and add some commentary - in case they help your thought processes to move forward.  Hopefully the examples will give you some insights and tools to improve the outcomes of your content marketing program.

What this reinforced for me - you can't just "write content", and then hope.  You need a strategy, you need the best tools, and you need the best tactics.

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Topics: B2B Buyer Engagement, B2B Sales, B2B Buyers, Sales, Strategy, Marketing

Buyers Now Buy Differently - Learn How to Conquer the Disruption!

Posted by Bruce Rasmussen on 06-Sep-2016 18:37:08

As buyers continue to change how they buy, sales people need to keep evolving.

But how - and why?

In short - the salesperson of the future will be the one that adapts his/her selling processes to match the new way in which buyers buy.

There's lots of disrupting influences in the B2B marketplace at the moment - the move to the cloud, social media, globalisation etc. These issues are disrupting commerce - but the accompanying change in how buyers buy in particular is disrupting and making irrelevant the "old ways of selling". 

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Topics: B2B Sales, B2B Buyers, Digital Marketing, Sales, New Marketing, Marketing, Buyers Journey

How to Construct the Best Sales Methodology

Posted by Bruce Rasmussen on 01-Sep-2016 11:58:27

If you're asking yourself which sales methodology or process you should be using in your business - chances are you're asking the wrong question!

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Topics: B2B Sales, B2B Buyers, Sales, Sales Trends, Sales Methodology

New Marketing™ - How to Engage Buyers Earlier and Prosper

Posted by Bruce Rasmussen on 06-Jul-2016 13:43:09


Is your B2B demand generation program a stream of disconnected campaigns, with Marketing organising for a bought/rented list to be called down, given some offer - and then achieve a success rate of around 3%?

What happens to the information you gleaned (if any) from the other 97%?  Perhaps they are willing to buy from you - but just not yet!

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Topics: B2B Sales, B2B Buyers, Sales, Strategy, New Marketing